Wednesday, December 15, 2010

Children's Medical Center Holiday Parade

This was our 1st year to experience "Breakfast with Santa" at the Adolphus Hotel downtown. We met our friends, the Campbells, and had such a good time, we're already making plans for next year!

The breakfast was a super fun way to start off the day. Santa was there, but didn't have glasses on, so he's wasn't the "real" Santa (explanation to follow in another post) and, therefore, skipped out on the picture taking.

But, there were lots of other activities for the kids to participate in, including: face painting, listening to Carolers, meeting Frosty, a clown show, and a yummy breakfast.....ALL before the parade began!

You can read about the history of the parade here.



Enjoying the clown show


FROSTY!





In our seats, just before the parade began


We LOVE the huge balloons!




Parade Highlights:

  • 350,000 parade attendees
  • Dallas' largest one-day event
  • PR and print media value of $1.2 million, with over 95 million impressions
  • Broadcast live on ABC affiliate WFAA, Channel 8
  • Syndicated coast-to-coast to more than 90 million households throughout December
  • Broadcast on the Armed Forces Network
  • Opportunity to create themed promotional campaigns in connection with the parade to drive sales
Information courtesy of Children's website.


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